A digital presence is so vast and far-reaching that it can be nearly impossible to keep it consistent and effective. Let us help you win digitally with our varied services.
We get your business online with a custom website that legitimizes your company and turns browsers into buyers.
BGH is a digital health company that helps every day minority women make well informed decisions that improves their health. In 2019, they partnered with The SMP Creative Group to take advantage of our full suite of services in preparation for their annual Kickstart Health and Wellness Expo.
BGH was in need of an interactive website with responsive design that provided a seamless user experience across varied devices (mobile, laptop, desktop) and browsers (Chrome, Safari, IE).
The website served as the informational hub for various aspects of their Kickstart Health and Wellness conference (speakers, scheduling, location), the transactional hub for ticketing purchases, and the re-marketing hub for Facebook and Instagram targeted marketing.
We were able to use WordPress to deliver a clean and engaging visual experience that increased conversions through clear cut and consistent “Buy Tickets” call to action throughout the site. The content was visually stimulating and easy to read with significantly stronger menu navigation geared specifically towards their intended target markets (attendees, vendors, sponsors).
Being a digital health company, BGH relied heavily on video content to generate awareness and engagement for the Kickstart Health and Wellness conference.
Engaging video content was at the core of their successful social media marketing efforts in year’s past and they wanted it to remain the same in the new year.
We developed several interactive videos to raise awareness and generate engagement using motion graphics, animation and video production techniques. Over a 30 day span, the featured event response and conversion video reached 30,123 people, resulting in 11,438 Thruplays (watched in its entirety), resulting in 1,010 conversions.
For the Kickstart Health and Wellness Conference, our lead generation efforts resulted in 331, 526 impressions, 108,582 people reached, 4,045 link clicks, and 734 conversions (ticket purchases) at a cost of $1.30/click and a $7 cost per conversion. Ticket prices were $75.
The goal was to more efficiently move leads from awareness of the event to engagement with the website or Facebook event resulting in a ticket purchase.
The awareness and engagement stage was used to promote the event to a cold audience with the express purpose of getting them to take a call to action. The call to action was to visit the website or respond to the event Facebook page. This was important because it gave us a core group of people to retarget either through pixeling (from the website) or directly as interested parties from the event page.
The action stage was used in the last month of our social media marketing efforts. We retargeted everyone who had visited the website and responded to the event page with a call to action to buy tickets.
We are a full-service creative digital agency. Our people, technology and insights help local businesses create, manage, distribute and place their content, and evaluate its reach. We are a vibrant, engaged, talent-driven agency where our staff feel empowered, where ideas are encouraged and where outstanding work is rewarded. We nurture bright, passionate people who are innovative and creative in their thinking and ambitious and brave in everything they do. SMP is a place where our clients feel looked after, where they trust our ability to deliver and to come up with new ways of engaging them and helping them engage their audiences. We strive to be a key agency partner to our clients, delivering consistency of work and quality of service.
Content Creation. Video Production. Livestreaming. Aerial/Drone Photography & Videography. Weddings.